What is a Cookies Policy?
Cookies policies are legally binding documents that inform website or application users about how your company engages in data tracking and online privacy. A cookie is a digitally encrypted file that is stored on your devices and browsers that are read when you revisit a website. They help companies deliver a better web experience across all devices, mediums, and visits.
Common examples of cookies policy use include:
Remembering items in a digital shopping cart
Saving customer language preferences
Using analytics to track internet market data
Retargeting ads to social media visitors
Offering CMS logins or blog commenting capabilities
Installing tracking pixels from third-party services
What’s Included in a Cookies Policy?
Cookies policies have similar components to other contracts. However, cookies policies contain additional provisions related to the use and storage of cookies on a consumer’s computer, cell phone, or web browser. Your internet lawyers will help you determine if your cookies policies are website-ready and for consumer use.
The elements of a legally compliant cookies policy include:
Element 1. Cookies acknowledgment statement
Element 2. Cookies disclosure statement
Element 3. Intent for use statements
Element 4. Instructions for disabling cookies
Element 5. Company contact information
It is wise to draft consumer agreements, such as cookies policies, in simple terms. Complex contract language tends to confuse people, and they may not be able to find the information they need. Keep your cookies policies and other cookies-related documents as simple as possible to prevent potential misunderstandings.
If you need legal advice regarding your cookies policies and other cookie-related documents, consider hiring technology lawyers to offer legal advice.